525 Principle’s mission is doing the right things in business for the right reasons. We are committed to merging ethical principles with business best practices and innovative thinking to create long lasting companies and vibrant communities.
Whether you’re looking for help taking your business to the next level or you’re an organization struggling and need a fresh eye to help you pinpoint the problem, we can help. Our holistic approach to evaluating your business coupled with our custom solutions ensures that you get support that makes sense for your unique business.
Shennandoah has worked with numerous companies, ranging from solo entrepreneurs to Inc 500 firms. After serving in the marketing function for over a decade, Shennandoah saw a need to help companies make sure the “message matched the experience.” With that mission she began to help companies overhaul their internal organizations so they could better deliver on their brand promise and scale to meet growing demand. Today she serves as the Principal and Lead Consultant for 525 Principle, and also shares her expertise as a speaker and writer on organizational development, change management, strategy, and more.